World Wide Fund For Nature

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World Wide Fund For Nature Most of the threats to wildlife and habitats come from human pressures and increasing demand for food, fuel or water. But equally Hundreds of millions of people around the world rely on natural resources for their livelihoods. For example, an estimated 250 million people in developing countries directly depend on small-scale fisheries for food and income. In India alone, some 50 million people are directly dependent on forests for their subsistence. Poor countries depend on natural resources much more than richer countries. A quarter of the total wealth of low-income countries comes from ’natural capital‘, according to the World Bank, compared to only 2% in wealthier nations. Healthy natural resources fuel economies, providing raw materials for agriculture, industry, trade, medicines and tourism. They form the basis of development and poverty reduction in rural areas.

Therefore WWF’s ultimate goal has always been “people living in harmony with nature” - so they are about respecting and valuing the natural world and finding ways to work the Earth’s resources sustainably. Make the environment or ecosystem of which the community is part a valuable resource to be worked sustainably and protected for the future of the community and you have saved the wildlife that lives within that ecosystem. That is “people living in harmony with nature” and WWF is working hard on this goal spending a lot of time working with communities, politicians and businesses.